It has been said the art of Diplomacy is telling someone ‘where to go’ so nicely that they start looking forward to the trip.

Such a gift of gab makes for wonderful charisma, outgoing personalities, speakers and employers, and coaches.

Many careers hinge on the right words at the right time as a poorly timed critique can mean the difference between staying on and being terminated.  Between winning a new client or licking your wounds in private. More than one hockey coach has hastened his own departure by ill-timed outbursts at the media which surround them.  Conversely, several silver-tongued masters have extended their careers by knowing what to say and when and how to say it.

That’s why having a chance to write it out ahead of time can prevent or minimize the vocabulary speed bumps because you have a chance to work out what it is you plan to say. 

A dozen rewrites of a speech before delivering are worth every painstaking moment if the finished product catapults you into the stratosphere of sales or admiration by your peers or employer.

If you can manage the presentation – no matter the industry or topic- if you can manage it without going off the rails because you have rewritten and rehearsed and prepared, then you, dear reader, are golden. 

Like it or not, power and respect often gravitate to the person who can speak on their feet with confidence. When you have a solid vocabulary, and can spin those letters to do what you need, you will find your confidence soars. You can be thrown into just about any situation supremely confident you can talk your way out of it. That is the magic, the power that comes with 26.

Those same 26 letters are what we all work with. For personal or business letters. Blogs. Memos, and the list goes on, including lists. By harnessing those letters to your own command, you can make a grand career in many fields because words, at some point or another, will appear in practically all of them.

In my professional capacity, as a buyer of ad space and time, my forte is numbers. The judicious use of client money.  But, even more important is explaining how and why we are investing where we are, and persuading the client that some new strategies and media mixes might be exactly what they need. 

That persuasion is only through, the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca