The Power of 26 – From Wordsmith to Speechless

Does it seem each day flows seamlessly into the next?

Same routine such that you could do things blindfolded and not miss a beat?

Here’s a way to shake the stagnancy. Write.

Excuse me?

Yes that’s correct. I said write.

If you are already blogging, perhaps your are of a similar mindset.

This is a wonderfully cathartic exercise to put your thoughts on paper- or
electronic paper at least – and get clear what you want to do with a project,
a stage in your life, an idea, or your next plan for success.

If you’ve read my blogs to date, you’ll know how much I value the Power of 26,
and the incredible power attached to words. The meanings expressed and implied.
Those overt expressions of passion and rage, and the subtle expressions of passion
and rage.

Many of you who have been my followers are aware of the nature of my work as a
professional Media Buyer. At its simplest – someone who buys the advertising space
in newspapers, radio, television, on-line, magazines etc., so that my clients can put
their message in front of you.

This capacity- ever evolving through 3 decades- has given me the opportunity to at
long last put my writing skills to the test like never before.

Dozens of times through the years, I’ve bemoaned my clients unfamiliarity with the
media and why don’t they know better. So went my private rant.
Here’s why – No-One has told them!

That’s why they hired me.

To do the job they can’t or won’t or don’t care to or don’t understand well
enough to do it well themselves.
Then it’s up to me to provide some education – through Words- to show
them my thinking.
The skills I offer. How I can help them.
So I at last began a project that was 30 years in the making.

In approximately 6 weeks, I composed 57  separate e-mails, totaling 36,000
words and have them as a specialty read opportunity through my website.

Why should that matter to you? Well if you’ve ever wished you had said this…
Or cursed yourself quietly that  you didn’t say that to a client, or co-worker
then writing it out will help you master your thoughts.

It will give substance and reality to your planned actions and strategy so that it’s
not just vague ideas drifting around your greymatter.
You actually put these thoughts and plans on to paper.
Seeing them staring back at you is a chance to view a window into yourself
and refresh and refine and improve endlessly.

And so it was in this project where I devoted time and energy to sharing media
strategies, education, philosophies and explanations which I hope will be of
assistance to current and future clients.

If you’re so inclined, you’re invited to visit our site where you can sign up for a
Free- Spike of Angels Media Briefing Template and register to receive these
57 Media Spikes (also free)

http://www.firstimpressionsmedia.ca/spike-of-angels-media-briefing-template-and-e-mail-sign-up.html

There is no obligation or pressure. I hope you like the style and I hope
they impart some education for you.

As for Speechless from today’s title, I’m thrilled to share that in the past
couple of weeks, I have become a first time Grandfather. I was privileged to
hold my new baby granddaughter for a few moments when she was
only 11 hours old. No alphabet can do that moment justice.

Sometimes the best part of The Power of 26, is knowing when to stop!

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

The Power of 26 – Words Are Immortal

Will you live forever?

The craftsmen who spin 26 letters, in every language, have made their presence
felt in life and from the beyond.

Thousands, indeed hundreds of thousands have come and gone before us and
their legacy is the messages they have left for successors to follow and enjoy,
or learn from.

In one of the most powerful and best remembered speeches of his distinguished Presidency,
Mr. Abraham Lincoln galvanized a new nation with his historic Gettysburg Address.
Delivered at the dedication of the cemetery at Gettysburg on November 19th, 1863,
President Lincoln’s speech opened with the now iconic ‘ Four score and seven years ago ……..

His delivery of his ‘remarks’ took three minutes, to a crowd of over 15,000 attendees.

Incredibly his speech was a mere 272 words, in three paragraphs.

His words, so thoughtful, powerful, and polished resonated so deeply with the audience,
that he was interrupted five times for applause during his speech.

In a truly ironic note, Mr. Lincoln crafted a line which stands the test of time where he says

‘The world will little note, nor long remember what we say here….’

At this writing, 2013, it will mark 150 years since Mr. Lincoln delivered this masterpiece
of dedication and inspiration. Will any of your writings survive seven or eight generations
and live on in perpetuity?

In no particular order, a few other well chosen words have lived on, including:

‘That’s one small step for a man, one giant leap for mankind’-
Mr. Armstrong- July 1969 -Moon Landing

‘ Free At Last, Free At Last- Thank God Almighty, We are Free at Last.’-
August 28th, 1963 – Dr, Martin Luther King Jr.- I Have A Dream speech.

‘In The Beginning Was the Word.’ The Gospel of John, Opening line of Chapter 1. Verse 1

I present these as reminders, and touchstones that those 26 letters have infinite power.
Guided by the talents, musings and expertise of the storyteller on the other end of the
pen, your words can catapult your ideas beyond space and time.

Or they may simply languish in sloppy correspondence if you treat them with disdain.
A practice we witness all to often it appears.

My good fortune in my role of ad placement has allowed me to witness early stages,
and final delivery of some excellent ads and ideas. Sadly, some less glamorous efforts
as well. Ads best remembered speak volumes, without that much writing.

Where to use your words?Whether you choose to advertise on Radio. In Newspapers.
Perhaps On-line sites. On Television. In Outdoor media. Through Magazines, it all
comes back to those same letters of the alphabet.

I have little to do with the composition of the ads you see. But I have everything to
do with you being able to see it.
Thus it is in my interests to know what’s being written. It helps having a sense of
creative direction so media recommendations can best showcase the creative.

Choose your words carefully. In sales. In affection. Select them well.
As we see from Mr. Lincoln and others, you may live forever with the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26

August 1st, 2013 ….our Blogging Baptism

Welcome to The Spike of Angels

Today we enjoy unprecedented Media Options.

Communication methodologies which would have astounded our grandparents and even our parents is today, incredibly commonplace. Technology now allows us profile around the globe within heartbeats.

We can send and receive pictures of family and friends faster than it takes to dial a rotary phone ( I hope some readers remember what those are!).

There is no longer any question about media changing. It evolves as we demand it to.

The most startling revolution is how we consume it.  The digital age has ushered in unparalleled options. You never have to leave your home or office and yet still see the world on your desk, laptop, handheld device wherever and whenever you wish.

How extraordinary we have morphed, evolved, and transformed to become a 24/7 global community with an expectation of instant service and responses simply because we can.

Recently an important message was being relayed to me from Texas, USA to Toronto, Canada.  The sender had no sooner hit send when the message appeared on my computer screen.  And in the heartbeats it took for her message to travel over 1,580 miles (or 2,500 kilometres), she stayed on the phone with me as part of her job. Thankfully customer service was not lost simply because of the immediacy of the Internet.

However more capable we have become at sending and receiving information, we still need and crave and cling to those opportunities which make us feel connected to other people.  Human contact never goes out of style. Thankfully.

Double Edged Sword?

The Internet has been deemed a panacea for a multitude of ills it seems.

While it undeniably creates more contacts, connections, likes, tweets, recommends, and friends, it simultaneously makes us grow more and more distant.

As a communications vehicle, it opened, and continues to open, new dimensions of linking and targeting which no other media, or multiple media could hope to replicate.

In the same breath it brings new challenges of policing and marketing that were never imagined decades ago.

The blinding speed at which we communicate is impressive on the low end and mind boggling on the other end of the spectrum. Text and data, graphics and pictures are literally available with a click.

Yet for all this accelerated delivery of our messages, I implore you – do not lose sight that it all comes back to the Power of 26.

The fundamental ABC’s which became A to Z remain the cornerstone of this and every other message. All the joy, sorrow, compassion, exuberance that we send to family and friends. All the overtures and offers and pitches we make to coworkers, clients, old clients, new clients, prospective clients and countless unknown eyes, they will learn your thoughts by reading your words.

Choose your words with great care. They are the deliverer of your thoughts. The means by which we comfort a loved one. Rile an employer. Sustain your friendships. Win you new business. Maybe lose you existing business. Spark rivalries and initiate wars. And they can deliver healing and be peacemakers.

My role as a media planner and buyer is all the more enhanced by the diverse sales pitches which cross my radar. Some so exquisite and well crafted, the writer could sell ice to Eskimos. Others for equally compelling opportunities, fall flat because the salesmanship is limp.

Therein is the muscle in your messages.  You want your reader to immediately see the benefits they’ll enjoy by using your media.

Then say that. Creatively. Deliver it with impact and panache.

You want to sell. Maybe I want to buy. Whichever media you choose to deliver that message to me – newspapers, radio, television, outdoor, on-line, direct mail- you still come back to the same starting line of 26 letters.

Those same 26 letters are available to everyone.  Squeeze every ounce of salesmanship out of each word you choose. Everyone loves a good story. Become a good storyteller. Regardless of the media you choose, remember, it all starts with the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca