The Power of 26 – Worth a Million?

Did you know every day there are approximately fifteen (15) new words created which are added to the English language.

Each and every one of the 26 letters of the alphabet have formed our learning and our lives and our communication.

Considering as a species we are ever evolving, it only makes sense our communication keeps pace and reflects how we express ourselves. Many of the same letters used in this e-mail have themselves found their way into the great missives of history.

Not for a moment to suggest these few lines compete with epics of the past. Not by a longshot. But it continues to intrigue me that those same letters available to poets William Wordsworth and Henry Wadsworth Longfellow, songwriters Lennon and McCartney, and prodigious writers Gene Roddenberry (StarTrek) and JRR Tolkien (The Hobbit & The Lord of The Rings) are available to me. And to everyone who conspires to string letters together to make words. Words of  Power. Influence. Persuasion. Compassion. Tenderness. Sensitivity. Rage. Anger. Violence. Upheaval. Chaos. Reconciliation. Good. Bad. Purity. Evil. Dark. Light.

One would think that the full complement of words has been reached by now. Hasn’t every human condition been experienced? Hasn’t every conceivable birth, death, richness, poverty, exhilaration, tragedy already been lived and recorded. Do we not have enough written witness to the passage of time?

Yet we constantly crave more. We want to experience it all…well if all means always having the good life. Everyone is lining up for those experiences. The poverty, pestilence, and tragedy are typically not on the wish list to Santa.

When you read works from any of the preceding names I mentioned, you can’t help but marvel at their incredible gift of painting vivid pictures with how they assembled letters. A new portrait is revealed to every reader as they all experience the same words through the voice in their own head. The story is always constant but always changing. The letters and the words and thoughts and ideas all remain the same. The experience received by the reader is likely never duplicated by any video or movie which comes after.

Some are very good at a retelling or distilling a story to its essence, but the words are what move the story along and give it life and vibrancy. The talent which smolders under some fingertips is delivered with fiery ferocity when keys strike the page.  Clearly, and it took me a long time to get this – the power of the words is welling up within the soul of the writer. The letters are simply the tools the wordsmith uses to bring his thoughts and feelings and inspirations to fruition.  Never, ever give up on the power of words.

I initiated this post asking Worth a Million. While many writers and publishers correctly seek a dollar sign beside that, I approach this from the staggering influence and power of 26 simple letters.  There are more than 1,013,913 words in the English language according to the Global Language Monitor, and even that number may be an understatement as it’s increases each day. Genuinely I think I’d be hard pressed to incorporate even 10% of those into my vocabulary.

I share this for those who moan there is nothing new to say. It’s been done. Don’t dismiss or diminish any writing. You may not agree with the content or the motivation, but looking past that, I implore you to marvel at the dexterity of the words the writer used to work you into such a state. What else but 26 letters, woven by skillful design and mastery, could awaken such intense feeling within you.

That is The Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

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The Power of 26 – A to Z Connects You and Me

Never ceases to amaze me.

The infinite power you hold in your fingertips.

Wielding a firm grasp of the alphabet and the talent which
sends the reader to the skies with unparalleled joy and vision
of the landscape you have painted.
Artistry goes beyond the brush my friends. I have tremendous
admiration and a touch of envy for those gifted individuals who can
paint a portrait, landscape, emotion with the right colours and textures.
Equally it is hard to not be impressed by someone who draws well.

Regrettably talents which have eluded me to date.

For better or worse, my artistic passion was and remains the alphabet.
Or perhaps more correctly how we use those letters to form the words
which guide our heads and hearts.

Last night I stepped somewhat out of my comfort zone in presenting
a new speech format.

I was a ‘guest’ in a simulated TV interview and my ‘host’ asked
me 1/2 dozen or so questions. I learned, in reviewing my tape,
how important brevity is. My answers, while solid, were too long.

It was a departure from form which to my surprise, unnerved me
more than I imagined it might.

Change is always scary. And so is staying in the same place.
What last night’s experience taught me was the importance
to relax, have a conversation not one-upmanship with my host.

Several individuals commented how well they thought I did.
I ‘reached them’, engaged the audience and all those things that make
you warm and memorable to your listeners.

No doubt about it dear readers, If It Ain’t On The Page, It Ain’t On The Stage.

It became evident to me the importance of knowing the words of my
answers ahead of time…but the most startling moment was my spontaneity
when asked an unplanned question. And my tongue did not desert me.
The words were right where I needed them and I was
the master of the moment just as I needed to be.

Our ability to convey a thought or emotion on paper is, I believe, a great talent
in and of itself. Many people know how to write. Fewer are writers. Those who
are, are revealed quickly, as their words explode from the pages, and resonate
with the reader long after the passage was written.

As I continue to discover in my professional capacity, the carriers of these thoughts
and words are endlessly evolving.  Newspapers and magazines – The Print Media- are
being hastened to the sidelines it seems, by the masses who can’t wait to usher in a world
of exclusively digital communication.
This may or may not be a good thing. Every change means leaving something behind.
Sometimes the items brought forward are less valuable than they seemed.

The mere act of me connecting my A to Z’s with you through this electronic post
is proof enough that change is always constant. In another age, I would be hard
pressed to reach you as openly or as inexpensively as this media allows.

As you march your letters forward into your daily challenges, battles, praise,
I implore you to always remember the magnificent power you have at your fingertips.
The Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – On The Tip of My Tongue

In a recent post, I shared the disheartening experience of finishing
3rd in a 3 person contest, but philosophically expressed the importance
of being prepared.

It’s one thing to be bested by someone else in any contest or event.

It’s another when you are defeated because you didn’t try or offer up your best.
Dad taught me hundreds of lessons, but among the most memorable was
after a baseball game, when there were too many losses in a season, he asked if
I had played my best. When I said yes, he said ‘That’s ALL you can ask for.’

Being prepared and playing or participating to the best of your talents is all
you can offer. Finishing less than first is no shame if you’ve given it everything
you’ve got.

But the importance of being prepared was not lost on me because only a few
days later I was called upon to be a substitute in the next contest.
It was to be 90 seconds to 2 minutes of unrehearsed presentation.
A demonstration of how well you can think on your feet and
come up with an engaging story without benefit of writing it out
ahead of time.

And this my dear readers is where preparedness takes over. It was a topic
right in my wheelhouse and the gods were smiling on my silver tongue as
I was able to weave 26 letters together for the First Place Speech.

This time I was first of 3 speakers. While it was unrehearsed, I was no less
prepared by having done similar situations perhaps several hundred times now.
The words flowed readily because of the comfort of having done it before.

Everyday is a rehearsal for your next success. Sometimes it seems invisible.
Beyond reach. Out of your grasp.  And all the while the right moment is simmering,
waiting for the chance when your talent and opportunity come together to become
your stage to shine.

Don’t ever stop practicing. Rehearsing. Preparing. Reading. Learning.
Training. It has been expressed by many successful people in all fields of
endeavour that they are ‘lucky’.  Nearly everyone of them will attest that the
harder they work, the more luck they have.

Your successes are not ‘once and done’. Rather they should be an ongoing
stream of opportunities tried. Some resounding successes where you are showered with
accolades and or riches. Other efforts it may feel like ‘she got the gold mine,
and you got the shaft’, but these are only occasional hiccups
to spur you to greater successes.

Don’t ever let one success or failure be your defining moment.
Your growing power to wield those 26 letters with authority and confidence
will move the world to behave exactly as you wish it to be.

That’s The Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – Words of Wisdom?

Advice. In all the world is there anything more blessed to give than receive but ‘advice’.

Nearly all of us want to share some pearl of wisdom based on our experiences
or education or opinion. Whether it’s been solicited or not is immaterial.

We all want to share something, anything, with family, friends and readers of blogs. 🙂

However well meaning, it can often fall on deaf, or resentful ears who want no part
of your experience. Don’t tell me what to do or not do just because you did it.
And many times that is the correct strategy. Learning to bite one’s lip is part of a
maturing process as equal to withholding an ‘I Told You So’.

The flip side of course is that some voices -Mom, Dad, siblings, Teachers,
Religious figures are very powerful sources of  ‘advice’

It can make your head spin with all the voices and sources of what to do.

Some readers may recognize the iconic ‘Dear Abby’ columnist, and she shared tips
on a myriad of subjects for decades. Was she necessarily  an authority on all those
topics? Perhaps she was.

Then again maybe not. HOWEVER, she had cultivated a loyal and devout following
by offering gentle counsel with influential words that spanned a multitude of topics
and feelings.

The mere fact that she became embraced and trusted for her sage advice speaks
volumes of the power in the words she used to dispense guidance, support, direction
to thousands of readers over a long career. I’m recognizing that unless someone is
paying you for your advice- your expertise as a doctor, lawyer, architect, manager,
builder, media buyer, artist, writer, teacher, etc….unless they are actually paying you,
no-one wants to hear unsolicited advice. If they’re paying you- it’s no
longer unsolicited.

If they otherwise ask you, ...Say Dennis, what do you think of this ad schedule?
then you have been invited to the conversation and can offer all the opinions you
like. Some listeners may even appreciate the perspective you offer and be glad
to hear more.

Such is the nature of my work where I genuinely am asked my opinions on advertising
in newspapers, radio, on-line, television, and other media, and I respond accordingly. 

Will everyone agree?  Much as I like to think otherwise, not everyone will agree with
the comments and perspectives I offer. And that’s fine. It is mine and I share it and hope
and trust that the expertise of 30 years experience will be of interest and value to the
recipients. When you’re looking for help or guidance, we now have, for better or worse,
the enormity of The Internet where seemingly every question ever considered is now
resident there and all manner of answers abound as well.

Pursue those of course. There are grains of truth in many of the responses to life’s
issues and questions. You are not obligated to cling to only one of them. 
What I would offer- ha- my advice- is to weave all those words into your own
experience. Make your statements truly an expression of your individuality,
talents and charms.

As always, it comes back to you and the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – Words to Live and Laugh By

Laugh I thought I’d die.
Die. I thought they’d bury me.
Bury me. The cover me with dirt.
And dirt tickles.
Laugh I thought I’d die!

And so goes the introduction to the speech I did not give last night.

Some readers may be familiar with the international public speaking organization
known as Toastmasters. I’ve been proudly a member for 9 years now.

Last night was one of our two semi-annual club contests. This one included
presenting a humourous speech of 5 to 7 minutes.

Two of my colleagues also participated and I’m  pleased to tell you I took third place
all by myself!  Ha!

Today’s intro I replaced with a different opening, and I’m glad I did as it just
more suitable to the night. But I had videotaped my performance and I was very
pleased because I stayed on topic. Remembered my storylines. Got a few laughs,
and kept up my confidence of speaking in front of people (about 30 of them).

While it’s disheartening to finish in 3rd  place when there are only 3 participants
in looking at myself on video I realized I had nothing to be ashamed or embarrassed about.
In fact I did get warm congratulations from my colleagues and other members

I did a good job. But my colleagues did a little better, got more laughs, and good for them.

What the result did remind me of is the power of our words. In conjunction with
our gestures and overall body language, our words relay so much about us.
We’ve all witnessed how the right turn of phrase here or there can make all the difference.

An old adage reads: ‘If it ain’t on the page, it ain’t on the stage.’ 
That remains on-point to this day.

For me, writing and rewriting my speech was what gave it the polish I needed
to feel good about what I was going to say and how I hoped to make my
audience laugh and enjoy a good chuckle. 

It wasn’t that I was bad. I won’t beat myself up for that. I was good. I had taken
the time to prepare and get it written and get it right. I gave it my best shot and
if others best me, well then good for them.
But it reminded me of two critical things about the Power of Words:

• Take the time to do it right the first time. Edit, Revise, Correct, Modify, Change, ReDo,
Alter, and polish and shine it up BEFORE you get in front of audience. Whether they are
live listening to you present, or reading your works of passion, I implore you that now
is the time to use your words to their fullest measure.  Once you’ve begun to speak,
or them to read, is not the time to go back and say ‘ I Meant to Say’. 
What they hear or read is what they believe you meant.

• Expect and accept that sometimes your best effort in your writing is not always
going to be the winner. We know you’re wonderfully creative and you worked hard
on it, but sometimes, despite your best efforts, someone else’s best may triumph.

Let it be all the more motivation for you to find even better words next time.
Learn from what you wrote, and said, and did.

They next one could be your masterpiece of rearranging 26 letters. Those words
are in you just waiting to be heard. 

Somewhere near your funny bone lurks the line or story with Power that will make
your audience chuckle and say, this guy made me Laugh, I thought I’d die!

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – Just The Right Words

It has been said the art of Diplomacy is telling someone ‘where to go’ so nicely that they start looking forward to the trip.

Such a gift of gab makes for wonderful charisma, outgoing personalities, speakers and employers, and coaches.

Many careers hinge on the right words at the right time as a poorly timed critique can mean the difference between staying on and being terminated.  Between winning a new client or licking your wounds in private. More than one hockey coach has hastened his own departure by ill-timed outbursts at the media which surround them.  Conversely, several silver-tongued masters have extended their careers by knowing what to say and when and how to say it.

That’s why having a chance to write it out ahead of time can prevent or minimize the vocabulary speed bumps because you have a chance to work out what it is you plan to say. 

A dozen rewrites of a speech before delivering are worth every painstaking moment if the finished product catapults you into the stratosphere of sales or admiration by your peers or employer.

If you can manage the presentation – no matter the industry or topic- if you can manage it without going off the rails because you have rewritten and rehearsed and prepared, then you, dear reader, are golden. 

Like it or not, power and respect often gravitate to the person who can speak on their feet with confidence. When you have a solid vocabulary, and can spin those letters to do what you need, you will find your confidence soars. You can be thrown into just about any situation supremely confident you can talk your way out of it. That is the magic, the power that comes with 26.

Those same 26 letters are what we all work with. For personal or business letters. Blogs. Memos, and the list goes on, including lists. By harnessing those letters to your own command, you can make a grand career in many fields because words, at some point or another, will appear in practically all of them.

In my professional capacity, as a buyer of ad space and time, my forte is numbers. The judicious use of client money.  But, even more important is explaining how and why we are investing where we are, and persuading the client that some new strategies and media mixes might be exactly what they need. 

That persuasion is only through, the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

The Power of 26 – It’s Only Words

It took only those three words to enhance the worldwide reputation of the musical trio – The Bee Gees and their monster hit of the same title, It’s Only Words which was released in 1968.

In their recollections years later, it was revealed this tender song actually evolved out of an argument one of the Gibb brothers had had that same day. By their own admission, the Words had the power to make you feel happy or sad.

We work feverishly to compress our thoughts, feelings, actions, and plans snippets or sound bites so they can be hurried along. The warmth of heartfelt sentiment becomes intertwined with the pulse pounding drive of action words so that emotions become a blur and all that matters is speed.

More recently it seems that it matters little if the content is solid, just as long as you got the message out first.

Everyone likes to be first. In Sports. Business. Academics. Popularity. Sales. Music. Arts. Medicine. A Foot Race. A Car Race. Few people remember, or care, who was in second place.  First place is the target destination.  But we implore you to do so carefully and properly and fairly.

A story which has grounded me for 30 years involves a young newspaper ‘typesetter’.

Long before digital technology, the Typesetter’s job was to insert the metal letters of the alphabet into the printing press to allow the ads and news stories to be printed. On this notable occasion, a major advertiser was offering a 50% sale on some of their men’s clothing.  Being a time sensitive ad, things were hurried along to make sure they could make the next morning’s edition of the paper.  The advertiser received more attention than they bargained for when the full page ad appeared. Very proudly the full page ad screamed a 50% savings on men’s clothing.  However, the typesetter in his haste, mistakenly left out the letter ‘r’ when posting 50% sale on  ‘men’s shirts’.

They were certainly first off the mark and made it to the newspaper’s deadline.

Considering what their haste cost the advertiser and the newspaper, it may have been better fortune for them to make sure the spelling was accurate.

For better or worse, once your words are ‘out there’, – especially in this lightning quick technology- their message is being delivered for every eyeball which absorbs it.
Take the time to construct messages you can be proud of. No matter how long or
short the passage, your Words should stand tall, even when speaking small.

Reputations, legacies, recommendations, disparaging comments  and effusive praise
all hinge on using the words correctly. One hopes and trusts the writer’s full intent is
completely conveyed and received in the spirit in which it was intended.

On this occasion, I will suggest that unlike The Bee Gees emotional resignation
that It’s Only Words, on the contrary, It Is The Words.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – Brevity

We live in an accelerated world.

A breakneck pace each day.

Deadlines galore.

Pressure builds.

Be better. Stronger. Faster. – NOW. We are racing to outperform the Six Million Dollar
Man,
portrayed by actor Lee Majors, in the 1980’s.

To accomplish such astounding feats, we find ourselves shortening everything. 

Long flowing eloquent correspondence, replete with smart descriptive informative
sales copy gives way to ROTFLMAO, or other equally muted descriptions which
pass for communication.

Brevity communicates volumes without writing them. We live in an age of unmatched
speed for delivering our thoughts. Our trade for this speed is the necessity to trim
everything to initials.
Text messaging it seems lives and dies by a race to shorten words to letters or symbols. 
The speed demand is insatiable.

Genuinely I applaud and respect those few who master brevity and clarity in one blow.

In a recent blog, I commented on the power of immortal words such as those conveyed by
Mr. Lincoln’s Gettysburg Address. A mere 272 words, he moved a nation for generations.

I think even his extraordinary writing talents would be hard pressed to fit that into
a 140 Character tweet.

Certainly I recognize not all of us are imbued with writing talents.  By his own admission,
prolific writer Edgar Allan Poe confessed that ‘writing is slavery’, in his ongoing quest that
every syllable be exact. Every nuance of his writing be noted. 

Few of us now have the time or inclination to devote ourselves to such noble endeavours as
improving our communication.

Equally I acknowledge that not all short messages are good. Or correct. Or engaging.

On the flip side, a story well told will engage the reader regardless of length.

Many of the most prolific authors would disdain a word limit if it compromised the
character development. 

I exhort you please, to take full advantage of the 26 letters and use them well.
If you can be crisp, engaging, brilliant, relevant, specific in 10 words, you won’t need 100.

Be certain your reader understands fully your intent or your brevity has just compromised
the time you saved.

We have the most incredible tool and force at our fingertips each day. The Power of Words.

And we diminish them for the sake of speed. Such a travesty.

The words we live by are our culture, our lifestyle and for some, our livelihood in multiple formats.
To see them reduced to initials and phonetics does such an injustice to the force they hold and
the dynamism they spread.

Readers, please understand, from the outset, I applaud those who can tighten the alphabet
to turn novels into paragraphs. Corporate mission statements into memorable taglines.

Convey the essence of a product or service to a few words.
Those are the gems. The ones that remain with us.

My career to date has seen me the composer of several ads, but more often the custodian
of their placement. Computer products in newspaper and radio ads. Financial and travel
service ads on TV for 30 or even 15 seconds. Outdoor posters with few words and a seven
second viewing span.  The placement of all these has enhanced my appreciation for the
talent which transforms a seven page creative brief into 3 or 4 words.

That brevity is brilliance. The distillation of a hundred pages of attributes.

Reams of pages about the technology embedded in a product.

All that, condensed to a memorable message, is the power of Brevity.

The Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26 – Words Are Immortal

Will you live forever?

The craftsmen who spin 26 letters, in every language, have made their presence
felt in life and from the beyond.

Thousands, indeed hundreds of thousands have come and gone before us and
their legacy is the messages they have left for successors to follow and enjoy,
or learn from.

In one of the most powerful and best remembered speeches of his distinguished Presidency,
Mr. Abraham Lincoln galvanized a new nation with his historic Gettysburg Address.
Delivered at the dedication of the cemetery at Gettysburg on November 19th, 1863,
President Lincoln’s speech opened with the now iconic ‘ Four score and seven years ago ……..

His delivery of his ‘remarks’ took three minutes, to a crowd of over 15,000 attendees.

Incredibly his speech was a mere 272 words, in three paragraphs.

His words, so thoughtful, powerful, and polished resonated so deeply with the audience,
that he was interrupted five times for applause during his speech.

In a truly ironic note, Mr. Lincoln crafted a line which stands the test of time where he says

‘The world will little note, nor long remember what we say here….’

At this writing, 2013, it will mark 150 years since Mr. Lincoln delivered this masterpiece
of dedication and inspiration. Will any of your writings survive seven or eight generations
and live on in perpetuity?

In no particular order, a few other well chosen words have lived on, including:

‘That’s one small step for a man, one giant leap for mankind’-
Mr. Armstrong- July 1969 -Moon Landing

‘ Free At Last, Free At Last- Thank God Almighty, We are Free at Last.’-
August 28th, 1963 – Dr, Martin Luther King Jr.- I Have A Dream speech.

‘In The Beginning Was the Word.’ The Gospel of John, Opening line of Chapter 1. Verse 1

I present these as reminders, and touchstones that those 26 letters have infinite power.
Guided by the talents, musings and expertise of the storyteller on the other end of the
pen, your words can catapult your ideas beyond space and time.

Or they may simply languish in sloppy correspondence if you treat them with disdain.
A practice we witness all to often it appears.

My good fortune in my role of ad placement has allowed me to witness early stages,
and final delivery of some excellent ads and ideas. Sadly, some less glamorous efforts
as well. Ads best remembered speak volumes, without that much writing.

Where to use your words?Whether you choose to advertise on Radio. In Newspapers.
Perhaps On-line sites. On Television. In Outdoor media. Through Magazines, it all
comes back to those same letters of the alphabet.

I have little to do with the composition of the ads you see. But I have everything to
do with you being able to see it.
Thus it is in my interests to know what’s being written. It helps having a sense of
creative direction so media recommendations can best showcase the creative.

Choose your words carefully. In sales. In affection. Select them well.
As we see from Mr. Lincoln and others, you may live forever with the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

The Power of 26

August 1st, 2013 ….our Blogging Baptism

Welcome to The Spike of Angels

Today we enjoy unprecedented Media Options.

Communication methodologies which would have astounded our grandparents and even our parents is today, incredibly commonplace. Technology now allows us profile around the globe within heartbeats.

We can send and receive pictures of family and friends faster than it takes to dial a rotary phone ( I hope some readers remember what those are!).

There is no longer any question about media changing. It evolves as we demand it to.

The most startling revolution is how we consume it.  The digital age has ushered in unparalleled options. You never have to leave your home or office and yet still see the world on your desk, laptop, handheld device wherever and whenever you wish.

How extraordinary we have morphed, evolved, and transformed to become a 24/7 global community with an expectation of instant service and responses simply because we can.

Recently an important message was being relayed to me from Texas, USA to Toronto, Canada.  The sender had no sooner hit send when the message appeared on my computer screen.  And in the heartbeats it took for her message to travel over 1,580 miles (or 2,500 kilometres), she stayed on the phone with me as part of her job. Thankfully customer service was not lost simply because of the immediacy of the Internet.

However more capable we have become at sending and receiving information, we still need and crave and cling to those opportunities which make us feel connected to other people.  Human contact never goes out of style. Thankfully.

Double Edged Sword?

The Internet has been deemed a panacea for a multitude of ills it seems.

While it undeniably creates more contacts, connections, likes, tweets, recommends, and friends, it simultaneously makes us grow more and more distant.

As a communications vehicle, it opened, and continues to open, new dimensions of linking and targeting which no other media, or multiple media could hope to replicate.

In the same breath it brings new challenges of policing and marketing that were never imagined decades ago.

The blinding speed at which we communicate is impressive on the low end and mind boggling on the other end of the spectrum. Text and data, graphics and pictures are literally available with a click.

Yet for all this accelerated delivery of our messages, I implore you – do not lose sight that it all comes back to the Power of 26.

The fundamental ABC’s which became A to Z remain the cornerstone of this and every other message. All the joy, sorrow, compassion, exuberance that we send to family and friends. All the overtures and offers and pitches we make to coworkers, clients, old clients, new clients, prospective clients and countless unknown eyes, they will learn your thoughts by reading your words.

Choose your words with great care. They are the deliverer of your thoughts. The means by which we comfort a loved one. Rile an employer. Sustain your friendships. Win you new business. Maybe lose you existing business. Spark rivalries and initiate wars. And they can deliver healing and be peacemakers.

My role as a media planner and buyer is all the more enhanced by the diverse sales pitches which cross my radar. Some so exquisite and well crafted, the writer could sell ice to Eskimos. Others for equally compelling opportunities, fall flat because the salesmanship is limp.

Therein is the muscle in your messages.  You want your reader to immediately see the benefits they’ll enjoy by using your media.

Then say that. Creatively. Deliver it with impact and panache.

You want to sell. Maybe I want to buy. Whichever media you choose to deliver that message to me – newspapers, radio, television, outdoor, on-line, direct mail- you still come back to the same starting line of 26 letters.

Those same 26 letters are available to everyone.  Squeeze every ounce of salesmanship out of each word you choose. Everyone loves a good story. Become a good storyteller. Regardless of the media you choose, remember, it all starts with the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca