The Power of 26- Write Like You Speak

To capture someone’s attention you tend to RAISE your voice so they can hear your invitation to pay attention to you.

Try doing the same with your writing. Whether that effort is for a book, an article, an ad, a memo to your colleagues, the boss, write like you speak. Give emphasis to your written word as powerfully as you would to your spoken word. To do that, simply write like you speak.

Why do we feel the need to be convoluted in our writing when it’s so simple to be clear and concise

Ie: When constructing a new underground channel where the waterway to the house would be directed, the workers were obliged to use hand held earth-moving devices.

Translation: When digging a new trench for plumbing, the men used shovels.

We stumble over ourselves finding new and old and cumbersome ways to communicate to our audience instead of telling them directly in simple language. Your message has much more impact if it has short, snappy paragraphs. Ideas that flow logically from one line to the next, to the next to the next until, son of a gun, before you know it, you’ve read the whole page.

Here’s a neat test you can give yourself. It’s painless. It’s private, and it will show you just how good a writer you are. Trust me, you are better than you think you are.

1) Get a blank piece of paper and a pen (pencil). OR
Open a new page in your Word program.

2) Get yourself a timer. On your computer. Or a watch, clock, etc, one that you can set for 5 minutes.

3) I want you to begin writing a story on any topic you want. Movies, drugs, toys, food, sex, birthdays, etc. Whatever you want. There are only two rules.

A) The first rule is the first line must contain three words: orange, sidewalk, and umbrella.

B) The second rule is you have only five minutes.

Now, begin writing- or typing your story, and make it as creative and colourful as you like, but write it like your telling me about it over a couple of beers at our local pub.  The idea here is that you are writing as though we are having a conversation, and your are telling me all about it. But you are breathless and can’t wait to get exciting news to me within 5 minutes.

NOW – Go write. I’ll wait right here.

Perfect. How’d you do? See, I told you. It’s very powerful, painless, and exhilarating to discover how amazing you already are in your day to day speaking. Remember, every great speech, the ones that history has remembered, recorded and referred to, every one of them started by being written, before being spoken.

Write like you speak. The Power of 26 is always there.

Dennis Kelly

P.S. If you’d like to send me whatever you write, at the above e-mail address, I’d love to see it.

I won’t share it with anyone, but I will send you a complimentary copy of one of several copywriting or advertising books in my possession, just for sending it.