The Power of 26 – Words Are Immortal

Will you live forever?

The craftsmen who spin 26 letters, in every language, have made their presence
felt in life and from the beyond.

Thousands, indeed hundreds of thousands have come and gone before us and
their legacy is the messages they have left for successors to follow and enjoy,
or learn from.

In one of the most powerful and best remembered speeches of his distinguished Presidency,
Mr. Abraham Lincoln galvanized a new nation with his historic Gettysburg Address.
Delivered at the dedication of the cemetery at Gettysburg on November 19th, 1863,
President Lincoln’s speech opened with the now iconic ‘ Four score and seven years ago ……..

His delivery of his ‘remarks’ took three minutes, to a crowd of over 15,000 attendees.

Incredibly his speech was a mere 272 words, in three paragraphs.

His words, so thoughtful, powerful, and polished resonated so deeply with the audience,
that he was interrupted five times for applause during his speech.

In a truly ironic note, Mr. Lincoln crafted a line which stands the test of time where he says

‘The world will little note, nor long remember what we say here….’

At this writing, 2013, it will mark 150 years since Mr. Lincoln delivered this masterpiece
of dedication and inspiration. Will any of your writings survive seven or eight generations
and live on in perpetuity?

In no particular order, a few other well chosen words have lived on, including:

‘That’s one small step for a man, one giant leap for mankind’-
Mr. Armstrong- July 1969 -Moon Landing

‘ Free At Last, Free At Last- Thank God Almighty, We are Free at Last.’-
August 28th, 1963 – Dr, Martin Luther King Jr.- I Have A Dream speech.

‘In The Beginning Was the Word.’ The Gospel of John, Opening line of Chapter 1. Verse 1

I present these as reminders, and touchstones that those 26 letters have infinite power.
Guided by the talents, musings and expertise of the storyteller on the other end of the
pen, your words can catapult your ideas beyond space and time.

Or they may simply languish in sloppy correspondence if you treat them with disdain.
A practice we witness all to often it appears.

My good fortune in my role of ad placement has allowed me to witness early stages,
and final delivery of some excellent ads and ideas. Sadly, some less glamorous efforts
as well. Ads best remembered speak volumes, without that much writing.

Where to use your words?Whether you choose to advertise on Radio. In Newspapers.
Perhaps On-line sites. On Television. In Outdoor media. Through Magazines, it all
comes back to those same letters of the alphabet.

I have little to do with the composition of the ads you see. But I have everything to
do with you being able to see it.
Thus it is in my interests to know what’s being written. It helps having a sense of
creative direction so media recommendations can best showcase the creative.

Choose your words carefully. In sales. In affection. Select them well.
As we see from Mr. Lincoln and others, you may live forever with the Power of 26.

Dennis Kelly
dennis@firstimpressionsmedia.ca
http://www.firstimpressionsmedia.ca

 

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